Predictive Knowledge Discovery by Multiobjective Genetic Fuzzy Systems for Estimating Consumer Behavior Models
نویسندگان
چکیده
The paper introduces a novel problem based on causal modeling in marketing where knowledge discovery is able to provide useful results (as shown in a real-world application). The problem features (with uncertain data and available expert knowledge) and the proposed multiobjective optimization approach makes genetic fuzzy systems to be a good framework to deal with that.
منابع مشابه
Knowledge Discovery by Genetic Fuzzy Systems Applied to Consumer Behavior Modelling
Consumer behaviour discipline has made traditionally use of models to understand consumers. Thus, following the scientific method, marketing academics usually pose theoretical models which are subsequently tested by means of several statistical methods. When such models are complex –i.e. several dependent and independent constructs with multiple relations among them– the method usually used for...
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